Behavioral Targeting and SEO

Behavioral targeting or behavioural targeting is a technique used to increase the effectiveness of advertising campaigns.

Information collected on web browsing behavior, such as visited pages, searches, ... is used to display content more relevant to the interests of the individual viewing the page.

You can use location information, called geo targeting.

You can also use day-part targeting or weather targeting.
For example a fashion website showing weather related clothes;
a recipe website showing time related recipes.

The complete article is on Behavioral Targeting.

 

How many links do I need

Today websites are created with Search Engine Optimization in mind.
The goal is top rankings on search engines for a phrase containing the keywords for your niche market.

For instance, we use a link to Learning French instead of www.french.learnandenjoy.com
to improve the rankings of that site.

How many backlinks do I need!

The qualtiy of your backlinks matters far more than the quantity of your incoming links. Which factors are involved?

- How niche is your keyword in your anchor text
- Focus on relevancy of your linkpartners
- Time is important in link building
- Try Deep linking
- Try contextual links instead of directory links

The complete article is on How many links do I need.

 

SEO and the way to ABX-linking

How to improve your SEO with link exchange. Try out ABX-linking. Submit your website for free and let the world know your are looking for linkpartners.

How ABX-linking works:

- First find a linkpartner B and form an AB-group.
- Second find a linkpartner X and make your first ABX-link, X links to A and B links to X.
- Finally find a new linkpartner X and now X links to B and A links to X.
- Now you can continuously look for new linkpartners. The first time A gets the incoming link and the second time B gets the inbound link.

A en B are equivalent partners who alternately receive an inlink and place an outlink. Both websites are qualtiy websites and more attractive for a linkexchange then in an ABC-linking.

Only websites with a google page rank of minimum 1 are accepted.