The SERP (Search Engine Results Page) is the result returned by a search engine in response to a keyword query. The SERP rank of a web page depends on a set of search engine ranking factors. SEO (Search Engine Optimization) wants the highest possible SERP rank for a website or a web pages.
When you want to optimize your website for search engines to improve your ranking it's important to know the top search engine ranking factors:
The anchor text of all inbound links to your website. The link should always appear with your most important keywords.
Tip - change the keywords so it looks natural.
Use keywords in your title tag and other meta tags.
Tip- don't be lazy and change them for each page of your website.
Page rank and link popularity. The number and quality of links that are pointing to your web site or web page.
The diversity of domains that link to your web site. Try to focus on getting inbound links from different websites.
Tip- use www.linkexchange.learnandenjoy.com
Keyword use in root domain.
Tip - keywords in subdomains www.french.learnandenjoy.com.
A trick I also use:
Use relevant keywords in the “alt” and in the “title” attribute of your IMG-tag:
This will increase the keyword density as well as the relevancy of each keywords for your web page.
This will ensure that your page is search engine optimized.
It will increase the visibility of your images on various search engines like Yahoo and Google.
More about SEO and images.
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